Chai Churi
A digital home for a fast-growing chai franchise across customers, franchise leads, careers, and stores.
Chai Churi had grown into a large international franchise, but the online experience had not caught up with the size of the brand. The client wanted a premium, interactive website that could catch attention quickly, build trust with franchise buyers, and serve customers across different regions from one reliable source of information.
At a Glance
200+
Outlets represented
7
Countries covered
48K+
Monthly visitors
50+
Franchise inquiries per week
The Challenge
What the client needed to solve
The brand was growing in multiple directions at once. Chai Churi needed to impress customers, franchise buyers, and partners with a site that felt premium, modern, and active. At the same time, the website had to handle practical business needs: show menus for different regions, help people find outlets, collect franchise inquiries, and give buyers all important brand information in one place. For Canada, the ordering system had a different challenge. Customer behavior there is not the same as in India. People expect takeaway ordering, clear pickup flows, and rewards like loyalty points on each order, so the product had to be shaped around how that market actually buys.
Our Approach
How we solved it
We treated the website as both a brand-building asset and an operating tool. The public site was designed to feel rich and interactive so a first-time visitor immediately understands that Chai Churi is an established franchise brand. Behind that, we organized the content so menus, outlets, franchise information, careers, and contact flows all live in one place. Regional menus were planned carefully so the same website can show different offerings for different markets without confusing customers or franchise buyers. For Canada, we mapped the ordering journey around local expectations: quick takeaway, easy item selection, and loyalty points that make repeat orders feel rewarding.
What We Built
What changed in the product
Clear customer journey
We organized the site around the actions people actually came to take: explore the brand, view the right regional menu, find a nearby outlet, inquire about a franchise, or get in touch.
Premium interactive brand experience
We created a website that feels lively and high-value, helping Chai Churi stand out online and giving franchise buyers confidence that the brand is serious about growth.
Regional menu system
We made the website a single source of truth for menus across different regions, so customers see relevant items and franchise buyers can understand the brand offering in one place.
Franchise inquiry flow
We gave potential franchise partners a page that explains the opportunity clearly and guides serious leads into a structured inquiry form.
Store locator
Customers can quickly find nearby outlets, call stores, and open directions without digging through social pages or outdated listings.
Careers and applications
Open roles and job applications were brought into the website so hiring interest does not get lost in messages or manual follow-ups.
Business visibility
We added a dashboard that helps the team see which locations, pages, and forms are getting attention, so decisions are based on activity instead of guesswork.
Canada ordering experience
We built the Canada ordering flow around local buying behavior, including takeaway ordering and loyalty points so repeat customers have a reason to keep coming back.
Outcome
Results
Chai Churi now has one central platform for customers, franchise prospects, job applicants, and internal teams. The site makes the brand feel as established online as it is offline, gives franchise buyers a stronger first impression, supports regional menu differences, and drives 50+ franchise inquiries per week.
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